Proof Before Persuasion: Making Expertise Verifiable for UK Professional Services Buyers
UK buyers of professional services now arrive at the first meeting having already formed a view — and adjectives do not survive contact with a procurement team. This article sets out an 'evidence room' model: a curated, indexed record of decisions, outcomes, testimony, credentials and method that can be verified on request, with clear guidance on what belongs in public and what belongs in the pitch.